about the hungry typewriter
The Hungry Typewriter is a machine. It eats nouns and verbs for breakfast (usually with coffee, an egg, and a side of bacon). Powered by unnamed muses and greased by upcoming deadlines, it tip-taps and clickety-clacks its way through social snippets, blurbs, epic essays, and corporate content. It also enjoys the occasional limerick, but usually with a side salad.
Ok, not really. It basically just hangs out in the office and keeps an eye on how many brownies Kacey eats while she works.
(It's a lot).
I, on the other hand, am pretty human. As a copywriter and corporate ghostwriter, I live between the lines, as they say--or they would, if I wasn't cloaked in non-disclosure agreements.
My work has commercial bylines in industries that range from manufacturing to medical to food to home and garden. I'm a cornfed nerd who believes the world and the people in it are pretty fascinating, which bodes well for interviews, technical material, and pretty much everything else. I do my best to slip into a client's voice as seamlessly as if it were their own. And that's entirely the point.
Call them articles, pages, news, whatever--a blog post is still one of the best ways to keep your website breathing. There are many ways to approach the content, but their purpose remains the same; blogs establish authority, trust, personality, reputation, and prowess.
In a world where pictures speak 1,000 words, the words you do say should mean something to the people who read them. Good web content informs. Great web content informs with a purpose, sweeping and empowering the reader along a specific journey.
Another name for "supremely informative downloads worth every piece of personal information you trade for them," white papers are your way of diving deeper with your fans, clients, and advocates. They come in the form of infographs, checklists, or 8,000-word essays on a particular topic your company is well-versed in. They provide just enough information to show you are really good at what you do, and can be trusted in the next phase of your customer partnership.
If you are questioning whether or not social media is a viable marketing strategy, you are doing it wrong. Social has value not only in marketing but also in maintaining customer relationships, recruiting top candidates, improving employee engagement, and connecting your company to a world that is much bigger than itself.
Social media is a powerful force that is informing and shaping the world. The question becomes: what kind of voice will yours be and what are you going to say?
newsletters & Press Releases
If you are tired of boilerplate press releases and newsletters that fall as flat as the papers they are written on, we're going to get along just fine. Just like content doesn't need to be newsworthy to be sensational, it also doesn't need to be written in the passive tense to be taken seriously. It's your press. Release it.
Your top candidates are online, and your company should be, too. Digital recruitment is so much more than job boards; it's about taking your corporate culture online, engaging your current employees, and showing a different side of your brand. After all, you don't want just any candidate, you want the ones who can speak your language and make your collective voice louder.
GHOST WRITING / corporate voice acting / copywriting without ego
Everybody has a story to tell, but not everyone is great at telling it. That's ok. That's why there are writers who help you channel your thoughts, words, and corporate voice into something you can't wait to share with the world (and the world can't wait to read). These specific writers fly under the radar, creating a corporate content package that integrates seamlessly with your other campaigns.
They do it without by-line, credit, or self-promotion. They do it for the satisfaction of a job well done and to get immersed in new information, challenged with new styles, and surrounded by different mindsets. They also do it to get paid. All good things.
Luckily, summoning a ghost writer is easier than you think. (Pssst.)
Words are delicious
"You obviously have a copywriter that wrote your job posting. It was engaging. And then I went to your web site and the voice matched the job posting. That's great! I was impressed."
Job applicant for Social Media Client
"I think these are so great. Graphics are so fun and I LOVE the copy!!!"
Food and Beverage Client / Ice Cream Company
"She is good – She makes us all sound awesome!"
Staff reaction to company biographies
social media prompts & Updates
"These look great! Man, you are good."
Local Children's Non-Profit Organization
"Awesome post !! Just awesome."
"Well written and very realistic. Looking forward to more reading materials and talks!"
Reaction from a reader / Cultural Mediation Client
"I think the emails look great. I really like them."
"Very well put!! No wonder you are so successful. Congratulations."
in-depth industry articles
I like the quarterly program we are on and have been very happy with the content of the interviews.
Investment Banking Firm
have laptop. will travel.
The great thing about being a copywriter is that my office goes where I do. Contacting me is easy; pinning me down, not so much.