WE
A brand experience studio delivering ridiculously good copy, design, and brand execution.
Every great business starts with strong words.
Hungry Typewriter did, literally—Kacey launched it as a copywriter—but the more brands and missions she supported, the more it became clear: strong messaging was just one leg of the stool.
Words give a brand its voice. Design gives it shape. Execution gives it staying power.
When Ina joined the team as the designer and Rebecca took hold of the workflow whip, we finally had everything in place to create Ridiculously Good brand experiences that look good, sound right, and actually work.
(Please excuse the “mug” shots as we get real headshots taken)
The Copywriter (& Founder)
Kacey Langel Ma
Kacey loves putting in a good word for mission-motivated businesses and non-profits.
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Since 2008, she’s partnered with startups, Fortune 500s, and purpose-driven companies to craft brand experiences that don’t just sound good—they feel right and work better for clients, teams, and workflows.
Drawing from experiences in agriculture, manufacturing, real estate, and beyond, her “get good business by doing good business” approach helps brands activate their action words and execute at a whole new level.
Not bad for an Iowa farm kid.
She believes the best brands aren’t just well-positioned—they’re well-practiced. That’s why her work goes beyond headlines and hero sections to ensure every touchpoint, transaction, and team member reflects the story a business is built to tell.
When her hands aren’t on the keyboard, they are usually covered in garden dirt, homemade bread dough, small engine grease, or paint. (Not at the same time.)
The Designer
Ina Corver
Ina is a high-impact graphic designer who turns brands into icons (both figuratively and literally).
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With over 15 years of experience, Ina specializes in crafting timeless, emotionally resonant brand identities that reflect where a brand is headed—not where it’s been. She believes great design isn’t just seen—it’s felt, creating an instant connection that stands the test of time.
She honed her skills at Apple, where she learned to blend precision with personality, before stepping out on her own to help brands show up, stand out, and make a lasting impression. Ina thrives on collaboration, inviting clients into the design process to see the smart intentionality behind every color, curve, and font choice.
Born and raised in South Africa, she brings a global perspective, a sharp eye, and a refreshingly candid sense of humor to every project. And also the occasional slice of biltong.
The Creative Executioner
Rebecca Smith
A wizard with workflows, Rebecca turns big-idea lightbulbs into beacons of impact.
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Our Creative Executioner, Rebecca, is the ultimate blend of fun and fearsome—and she knows how to motivate the best outcomes (sometimes with a carrot...and sometimes with a swift kick to the keyboard).
With expertise in online memberships, campaigns, email marketing, and brand execution, she knows how to identify priorities and activate processes to make every customer journey as seamless as it is profitable. Whether mapping out a product stack or simplifying a workflow, Rebecca cuts through the clutter to focus on what matters—without losing sight of the delight along the way.
Born and raised in a remote Alaskan village, Rebecca thrives in the wild—whether she’s hiking, wrangling three kids, or plotting her future as a beekeeper. She’s also never met a taco she didn’t love.
LOVE
We love helping brands
get their “it” together.
As a brand experience studio, clients often come to us when their business feels too big and too small at the same time.
We love helping business owners remember what makes them awesome—so their audience never forgets.
Every growing brand is onto something—though it’s often hiding in plain sight. And when growth comes fast, it’s easy to add too much water to the soup and dilute what makes you distinct.
We help you scale without losing your soul.
It’s our most rewarding work: connecting businesses and nonprofits to what keeps them going. Some call it mission. Others call it their spark or North Star. Some call it passion or purpose or profit.
We call it love.
WRITING*
We put words to work.
End (and beginning) of story.
Helping your business “walk the talk.”
Some copywriters focus on a single point of entry—ad copy, landing pages, taglines. We’re different.
We specialize in helping clients get good business by doing good business, making the most of every touchpoint to create connection, build trust, set expectations, and close feedback loops.
Together we’ll put your words to work so that you can focus on getting better outcomes for your clients—and your business.
We specialize in copywriting and brand experience projects like:
Websites
Lead magnets and nurture sequences
Customer journey emails
Content retainers
Campaign launches
White papers
Brand playbooks
And more!
The result: Free publicity!
Everything we create is built to grow word-of-mouth momentum, fueling meaningful growth at a fraction of most marketing budgets.
ABOUT
The framework behind every Ridiculously Good brand experience
Define.
Deliver.
Delight.
Framework
Curiosity never killed a cat.
Confusion, on the other hand, can topple empires.
In business, clarity is a strategic advantage.
Confusion drains time, money, morale, and momentum. That’s why we built a simple, powerful framework to guide every project—uncovering what’s working, what’s not, and why. It’s how we identify a better way forward—and find the right words to get us there.
Define the experience.
Deliver with evidence.
Delight with confidence.
Simple enough to use. Strong enough to scale.
Let’s translate your vision, voice, and values into experiences that spark referrals, repeat clients, and raving fans. Get started here!
YOU
Businesses and nonprofits that want to scale without losing their soul.
We steer clear of playing industry favorites or diving deep into a specialty niche—and this is by design.
Our fresh, outside perspective allows us to see what truly sets you apart in your industry while also identifying more opportunities for you to delight and deliver across the board.
That said, we aren’t perfect for everyone.
We love working with
✔︎ Consultants
✔︎ Tech + Finance Teams
✔︎ Nonprofits
✔︎ Mission-driven Startups
✔︎ Service-based Businesses
and you!
The Hungry Typewriter is a great fit for clients who:
Are ready and willing to trust a creative partner
Understand the ROI of investing in experienced professionals
Have a clear offer, audience awareness, and brand understanding
Know they are onto something (even if they can’t yet put it into words)
Writing isn’t rocket science.
Unless you are writing about rocket science.
In either case, it’s still easier when someone else does it for you.