Brand Guide
Visual
For words and how to use them click here.
Hex Codes
See pages below for where and how to use these colors.
Faded ribbon
grey
#E6E6E6
bright ideas
orange
#F48211
grammar school
green
#33B59B
All-nighter
black
#303133
Punchline
Pink
#EF16C1
“Whatever it is, the way you tell your story online can make all the difference.”
Primary logo typewriter always says ‘yum’ and has the name on the bottom right. Can be embroidered on heather grey.
Wordmark can be used instead of primary logo, especially in smaller spaces like footers and to prevent overuse of primary logo.
Typewriter with icon from primary logo can be used in a supporting role. Ideal for the back of greeting cards, neck labels of apparel, and last page of presentations.
Icons are used as a brand stamp, not to replace primary or secondary logo. Never used to introduce the HT brand. Areas of use include document footers, presentation slides, social media icons, and swag.
“Whatever it is, the way you tell your story online can make all the difference.”
Primary logo typewriter always says ‘yum’ and has the name on the bottom right. Can be embroidered on heather grey.
Wordmark can be used instead of primary logo, especially in smaller spaces like footers and to prevent overuse of primary logo.
Typewriter with icon from primary logo can be used in a supporting role. Ideal for the back of greeting cards, neck labels of apparel, and last page of presentations.
Icons are used as a brand stamp, not to replace primary or secondary logo. Never used to introduce the HT brand. Areas of use include document footers, presentation slides, social media icons, and swag.